“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”
― Michael E. Porter,
Author of Competitive Strategy

Consulting Highlights
10 years
90%
13 states
Cannabis Industry Experience
Founder Juliana Whitney has been consulting with businesses in the cannabis industry for 10 years, since NV medical cannabis launched in 2015.
Open Doors
90% of clients that work with our cannabis consultants open their doors within 6-12 months of securing a cannabis business license.
Medical & Adult Use States
AZ, CA, DE, FL, IL, KY, MN, MO, MS, NV, NY, OH, SD,
Client Testimonials
Dedicated Client Focus
Comprehensive Support
Outcome Oriented Cannabis Consultants

Owner
Sanjay B.
Down to Earth Canna
New York
Nothing short of phenomenal! Indispensable ally. Cannabis consultants are a total game changer.

Founding Member
Ros P.
Southern Crop
Mississippi
We encourage everyone to work with the Cann Strategy as a cannabis consulting firm!

Co-Founder
Kouanin V.
Green Life Productions
Nevada
Knocked it out of the park! Now we have one of the first consumption lounge licenses in the state! state!

COO of Florida Operations
Jeffrey T.
Planet 13 Holdings
Florida
Excellent operations insights! The support from the cannabis consultants was invaluable.

CEO
Mike W.
Diamond Coast Cannabis
Delaware
Absolutely amazing. I interviewed 10 different cannabis consulting firms and Juliana was the most sincere and real. Incredibly thankful I went with Cann Strategy.

Owner
Abdul H.
Canna Buddha
New York
A sincere appreciation goes out to Juliana Whitney Whitney at Cann Strategy for her exceptional contributions. Thank you for consistently being there whenever we required assistance.

CEO
Willie K.
Pure Path
Kentucky
Juliana is extremely knowledgeable and made the entire process for a novice in the industry super easy! I'm glad we chose Cann Strategy as our cannabis consultants!

Founder
Alfred M.
Secor Capital
Illinois
The best cannabis consultants in the industry! Above and beyond what we expected.
Cannabis Consulting Firm Services
From launching and optimizing, to merging and expanding, our cannabis consultants provide customized services that drive success for cannabis companies at every phase.
Strategy in Cannabis Business
In today’s cannabis industry, simply opening your doors or launching a product isn’t enough. The market is saturated, competition is fierce, and customers demand more than ever. To rise above, you need more than ideas – you need strategy. Too many cannabis businesses are doing just the basics and expecting outsized results.
With a decade of proven cannabis consulting experience, Juliana Whitney and Cann Strategy partner with unrelenting cannabis companies poised to command their markets. Whether you're leading a single-state operation or scaling across multiple regions, we work with forward-thinking executives and owners to craft strategic, actionable plans that drive measurable results.
From optimizing individual departments to transforming entire organizations, Cann Strategy cannabis consultants deliver precision-focused strategies that position your business to win – in every market, every time.
Media Features
Cann Strategy cannabis consulting firm featured in the news, podcasts, and cannabis conference speaking engagements.
Cannabis Consultants share Intel
Discover expert insights from our cannabis consultants on business operations, strategic planning, and regulatory guidance in the cannabis industry.
Cannabis Business
Must Reads
Our cannabis consultants' top three book recommendations for gaining valuable insights into the cannabis sector's big picture - exploring two key industry considerations: product and politics.
Contact a cannabis consultant.
Speak with our cannabis consulting firm.