Meet The Founder
Founder & Cannabis Business Strategist
Juliana Whitney, MBA
"The cannabis industry doesn’t wait for visionaries—it demands them. The businesses that thrive are the ones daring enough to challenge convention and strong enough to lead with purpose."
Juliana Whitney, founder of Cann Strategy, is a force in the cannabis industry. With an MBA in New Venture Development and nearly a decade of experience in the cannabis space, she has dedicated her career to empowering cannabis entrepreneurs and transforming emerging businesses into thriving ventures.
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After years of working with startup companies a variety of industries including fine foods, medicine, and media, Juliana's journey brought her to the cannabis industry in 2015 as a coordinator at Las Vegas's first medical cannabis dispensary, where she began to develop a deep understanding of the complexities of operations, compliance, and customer engagement in cannabis business. Inspired by the challenges faced by new cannabis businesses, Juliana launched her consulting career in 2016, combining traditional business strategies with innovative solutions tailored to the cannabis industry's unique demands.
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Juliana has led groundbreaking projects, including securing competitive licenses, creating industry-leading training programs, and shaping operations for some of the first social consumption lounges in the U.S.
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A sought-after speaker and thought leader, Juliana has shared her insights at industry conferences from east to west, inspiring entrepreneurs and shaping the future of cannabis business.
“If we chase perfection, we can catch excellence.”
- Vince Lombardi
Hand Selected Specialists
Every client deserves a tailored approach to their unique challenges and goals. That’s why we work with a network of hand-selected specialists—experts in their respective fields—to build customized teams for each project. Whether it’s compliance, operations, branding, or beyond, our specialists bring the precision and expertise needed to deliver exceptional results for cannabis companies nationwide.
Verified Industry Partners.
By collaborating closely with industry specific seasoned professionals, we ensure that our clients have access to the best-qualified and most cooperative experts in the field. This strategic collaboration is a cornerstone of the eased path to success our clients enjoy, as it allows us to offer comprehensive, integrated solutions that address every facet of their business needs. At Cann Strategy, we're not just consultants; we're connectors, bringing together the finest minds in the industry to pave the way for our clients' success.
Skill Specific Experts.
When skill specific specialists are what a client's project needs we pull from a curated selection of trusted professionals with various applicable skillsets that are best suited for each client.
Implementation Assistants.
Our Implementation Specialists are the linchpins in the successful execution of our on-site projects, especially when the scope of work demands extensive hands-on involvement or a consistent on-site presence. These dedicated professionals ensure that every detail of the project plans and strategies is meticulously followed and executed to perfection. With a keen eye for detail and a commitment to excellence, our Implementation Specialists work tirelessly on the ground to bring our strategic visions to life, guaranteeing that every project not only meets but exceeds our clients' expectations. Their role is critical in transforming our carefully laid plans into tangible results, making them an indispensable part of the Cann Strategy team.
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